FOR IMMEDIATE RELEASE
Oct. 10, 2016
DICK’S Sporting Goods Signs On As Presenting Sponsor For Outdoors Expo And B.A.S.S. High School
BIRMINGHAM, Ala. — DICK’S Sporting Goods has signed a three-year partnership with B.A.S.S. that includes sponsorship of both the Bassmaster Classic Outdoors Expo and the fast-growing Bassmaster High School program.
The partnership builds on the momentum gained during DICK’S Sporting Goods’ sponsorship of the Outdoors Expo, held concurrently with the GEICO Bassmaster Classic presented by GoPro in March. The 2017 GEICO Bassmaster Classic presented by GoPro will be DICK’S ninth consecutive year as presenting sponsor of the Outdoors Expo, and it is expected to draw some of the largest crowds in tournament history. The event has averaged more than 102,000 people in attendance annually over the past five years.
The Bassmaster Classic Outdoors Expo will take place March 24-26, 2017, in Houston, Texas, at the George R. Brown Convention Center. The Expo will cover more than 300,000 square feet, the largest in Bassmaster Classic history.
“The Classic Outdoors Expo presented by DICK’S Sporting Goods continues to grow in popularity and importance to the sportfishing community each year, and we’re grateful for DICK’S Sporting Goods’ continued support of this outstanding event,” said B.A.S.S. CEO Bruce Akin. “And we are extremely pleased that DICK’S has stepped up to support high school fishing, which we see as so vital to the future of sportfishing.”
Based on its continued success as the presenting sponsor of the Outdoors Expo, DICK’S is expanding its reach to young anglers throughout the country. The new partnership extends to the Bassmaster High School program, including the Costa Bassmaster High School Series and the Bassmaster High School All-American program.
“DICK’S Sporting Goods is committed to the future of fishing and young people in the outdoors,” said Dave Natale, Director of Sports and Event Marketing, “and high school fishing is an exciting and fast-growing activity that we’re glad to be a part of.”
More than 6,000 high school anglers have joined the B.A.S.S. High School program, and 520 clubs throughout the United States competed on the Costa Bassmaster High School Series in 2016, and the list is only continuing to grow. High school anglers were awarded more than $100,000 in scholarship money in the past year.
DICK’S will also serve as the presenting sponsor of the Bassmaster High School All-American program, which is in its third year. The program recognizes high school anglers who have demonstrated outstanding fishing ability, strong leadership and exceptional character. Nominations for the 2017 Bassmaster High School All-American team will open in January.
About DICK’S Sporting Goods, Inc.
Founded in 1948, DICK’S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of July 30, 2016, the Company operated more than 645 DICK’S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. DICK’S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Press Room or Investor Relations pages at DICKS.com.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.
Media Contact: JamieDay Matthews, 205-313-0945, firstname.lastname@example.org, or Dave Precht, 205-313-0931, email@example.com.
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