Stephen Kornacki onboarded as Digital Marketing Manager
| Park Falls, WI (January 9, 2019) – St. Croix Rod, makers of the Best |
Rods on Earth®, announce the hiring of Stephen Kornacki as Digital
St. Croix Director of Marketing, Jesse Simpkins, says the new position was primarily created to strengthen St. Croix’s ongoing contact and
interaction with anglers. “Talking with anglers at shows, through email and on the phone will always be very important to us, but digital
interactions via social media and our website are increasing rapidly,”
Simpkins says. “We created this position, largely, to make sure we
are giving our anglers the best possible online experience – whether that means a fully optimized website or giving anglers fast and helpful
information on social media.”
Kornacki will work closely with Simpkins and the rest of the St. Croix
Team in his new role. Primary duties include identifying and
implementing strategic improvements to the St. Croix website,
day-to-day management of the website, digital and social media strategy,
and management and curation of video, photo and other digital
A Wisconsin native, active hunter and angler, Kornacki brings a unique mix of creative skills and industry experience to his new job at St. Croix. “I’ve worked with a number of companies in the outdoors industry over the past few years doing photography, social media content creation andmanagement, and tradeshow representation,” says Kornacki, “I’ve
learned a lot about what it takes to successfully market a brand, and the
biggest part of that is having great products that people want and trust.
St. Croix makes those products.”
Like many others within the walls of St. Croix’s Park Falls, Wisconsin
factory and headquarters, Kornacki has a family connection to his job.
“My wife is from Park Falls, so I’ve known about St. Croix Rod – its special blend of people, pride and products – for a long time,” he says. “It’s been
a dream of mine to work at St. Croix since I met her ten years ago.”
Kornacki began his work with St. Croix Rod on November 1, so he’s had
a couple months to acclimate. “There’s a great team in place here,” he
says. “And that team includes not just St. Croix employees, but also the
talented pro-staff and agencies we work with on a daily basis. Most
importantly, it also includes the passionate anglers we serve. They’re the
reason why everyone here works as hard and conscientiously as we do.
It’s about giving anglers the upper hand in any situation.”
| MEET OUR MACHINERY Coming to northern Wisconsin? We’d love |
to meet you, and we’d love for you to have the chance to Meet Our
Machinery. Call us at 800.826.7042 or email us at firstname.lastname@example.org to schedule a factory tour. Learn more at https://stcroixrods.com/pages/factory-tours.